"The Brain Trainer Exercise" is the brain enhancing TV show that stems from the results of scientific brain studies.

What is "The Brain Trainer Exercise" ?

"The Brain Trainer Exercise" is an innovative TV show, the first of its kind worldwide. It helps you to actively stimulate your brain while simply watching the show, containing multiple exercises such as basic calculations, memorization, reading aloud, and physical fitness. You can stimulate your brain and keep it healthy by working on this program five days a week. This program, which is scientifically supported, is not only aimed to prevent brain activities of the elder people from being deteriorated, but also to help the children promote a brain development in a healthy fashion.

Who Is Dr. Kawashima ?

Dr. Kawashima is a Japanese neuroscientist of international distinction, recognized for conducting scientific brain studies that analyze which of portions of the brain are actively used during various actions of human beings. He is currently working on extensive analysis of the brain, including development during childhood and the improvement of dementia. He has received significant number of prizes for his achievements in the field of neuroscience.

Dementia and Overall Brain Health

Alzheimer's is a serious disease among the elderly. There are various factors which cause this disease, but a major component is a significant lack of brain activity. Dr. Kawashima has approved that stimulating the frontal cortex- the portion of the brain which functions to make us distinctly human- helps keep the brain in a healthy state.

Dr.Kawashima and Sendai Television Incorporated

Dr.Kawashima has been keenly interested in applying his neuroscience studies to creating a new business area. Well before his studies drew a national attention, Sendai Television Incorporated has had a great interest in his research. Dr.Kawashima has welcome their interest and the Company has jointly developed related contents under his supervise.

In 2004, the joint development efforts materialized in the form of the television show "The Brain Trainer Exercise".